The Common Thread is a course produced and taught by Sarah Smith, a business and career coach based in Toronto. Sarah works with professionals in the real estate industry. The purpose of The Common Thread is to show how lifestyle, wellness and career success are intrinsically linked. Sarah teaches professionals how they can leverage their assets to support their common thread for success and fulfillment across all facets of life.

This design is a variation of the final concept chosen for production. Using illustration and colour, I aimed to create a visual identity that, like Sarah, would motivate and inspire positivity and optimism. My goal was to develop a versatile image style that can be used in digital environments (presentations, social media) as well as in print—possibly even a book cover in the future!