Bistro La Roue


This is a restaurant branding concept for Bistro La Roue.

I created and developed this brand for Bistro La Roue—a fictional French bistro restaurant—in order to explore how Art Deco styles can be used in contemporary design. This project was done for a Corporate Design course. La Roue (meaning “wheel” or “Ferris wheel”) would be a whimsical and exciting restaurant where diners would enjoying a gourmet French meal and an experience inspired by turn of the century French carnivals and circuses. I chose vibrant yet deep and rich colours for the brand. I created imagery and patterns to reflect the excitement and boldness of classical carnival and circus icons—performers, magic, whimsical wonders, sights, and sounds.