Identity Design | Collateral Design

Mama’s Mamon

Mama’s Mamon is founded and run by a mother-daughter team Jeanne and Janelle. They are a small batch bakery in Toronto specializing in home-made traditional Filipino chiffon cakes, mamon. Jeanne began baking her mamon during lock down in 2020. Like so many of us, she was craving a familiar afternoon treat that would bring her joy and remind her of her community.

Mamon is a staple small joy of Filipino cuisine, the quintessential afternoon treat. What it lacks in embellishment it makes up in flavour, texture and versatility. The goal of Mama’s Mamon is to spread joy and love of Filipino culture and cuisine with a wider audience. This brand and identity were designed to reflect these values.