BRANDING | IDENTITY DESIGN | ILLUSTRATION | WEB DESIGN

Rouge Valley
Veterinary Hospital

The Rouge Valley Veterinary Hospital team takes pride in their work—driven mainly by their intense love and respect for animals. They work hard to build strong client relationships through compassion, trustworthiness and transparency. By offering services and support for full-life wellness, they are able to maintain client relationships long-term. RVVH is family owned and operated, and besides striving to provide the highest quality services possible, they want every client to feel comfortable and well cared for. They consider all their clients and patients part of their family.

The design choices I made for RVVH reflect their values. Organic shapes, strokes and details in the brand assets (illustrations, pattern design and typography) reflect the "rough and tumble" playfulness of happy animals. Moreover, the colour palette for this brand is visible to both humans and animals. Blue, especially, can be a very calming colour for dogs. This project included identity design, web design and various collateral items to help them connect and communicate with their audience.

In memory of our beloved Charlie
2005–2018