This is the brand design for Tallboys Craft Beer House.
Tallboys Craft Beer House is a one-of-a-kind bar in downtown Toronto specializing in the sale of beer brewed by craft breweries across Ontario. Craft beer is normally distributed in tall cans with conversation-sparking and innovative labels, which naturally became the icon of the brand. The bar boasts a laid back and cozy atmosphere which lures young sports and music lovers.
I took all of the characteristics of the bar and the people who enjoy it into account when designing the brand. The typefaces chosen were inspired by a mixture of sport with an industrial touch—reflecting the actual production of the brew. The colour red was chosen to add strength and excitement to the design.