This is the event branding for the
George Brown College
21st Annual Labour Fair.
The annual Labour Fair at George Brown College brings together 75 speakers and representatives to show students who are entering the work force the importance of unions. The School of Labour chose to use the poster I had designed for the fair.
The colour red was chosen to not only be eye-catching, but also to reflect the dire situation of the student in the illustration. The illustration and graphic styles along with the colour palette of the campaign were designed to represent any and all students, contributing to the overall concept and “branding” of the campaign. Flyers and buttons were designed to follow the brand of the campaign.