Flanker IPA


This the a packaging and branding concept for Flanker IPA.

I developed the label for Flanker India Pale Ale (a fictitious beer I made up for a packaging course) to target young athletic males. The inspiration behind the branding of this beer was the strength and power of the “flanker” on a rugby team. The rough textures of the metallic elements in the label and the bright blue and black stripes were inspired by a rugby jersey and cleats covered in mud after a successful game. These simple design elements and concept behind the brand are easily translated to packaging and promotional items.